On May 14, 2011 the Home Builders Association (HBA) of Greater Austin awarded Sendero Homes with a Gold and two Silver awards at the 20th annual HBA Marketing and Advertising Excellence (MAX) Awards and Gala at the Renaissance Hotel in the Arboretum. The Gold award was for Best Product Design – Custom Home $1,500,000 – !,750,000. The Silvers came in Best Outdoor Living Space – Custom Home and Best One-of-a-Kind Home – Custom. The MAX Award is presented by the HBA of Greater Austin, which is made up of more than 800 home-building industry firms. For more than 58 years, the HBA of Greater Austin has served as the leading not-for-profit trade organization dedicated to residential construction and remodeling in Central Texas.